“Award of Excellence” Recipient 2022: Cyriac Roeding

Cyriac Roeding

Cyriac Roeding

Co-Founder and CEO


Cyriac Roeding is a Silicon Valley-based German-American entrepreneur and angel investor. He serves as the Co-founder and CEO of Earli, an early cancer detection and treatment firm based in South San Francisco. Earli is based on Synthetic Biopsy technology from Stanford, and is funded by Andreessen Horowitz, Khosla Ventures, Perceptive Advisors, Casdin Capital, Sands Capital, Menlo Ventures, ZhenFund (China) and Marc Benioff.

Cyriac is also a Co-founder and Chairman of the Board of Rewind Co, a diabetes type 2 reversal company. Through his venture initiative Roeding Ventures, he is invested in 20 startups in Silicon Valley, China, India and Europe, and in some of the world’s leading venture capital funds, including Founders Fund, Greylock, Bond, Andreessen Horowitz, DST, Kleiner Perkins, ZhenFund, IVP, Breakthrough Ventures, SV Angel. Roeding is the co-founder and former CEO of Silicon Valley-based shopkick, initially backed by Reid Hoffman/Greylock and Kleiner Perkins with its Apple iFund, which reached 20M users and drives $1B in sales for its partners annually. The company was acquired in 2014 by South Korean SK Telecom/SK Planet (Fortune 100) for $250M. Shopkick was ranked one of America’s 500 Fastest Growing Private Companies by Inc. Magazine, and one of the world’s 10 Most Innovative Companies in Retail by Fast Company. Shopkick’s partners include Best Buy, TJMaxx, Home Goods, P&G, Kraft, Unilever, Pepsi, Coca-Cola, Mondelez, Nestle, Revlon, L’Oreal, HP, Ford, Visa and MasterCard. Prior to shopkick, Cyriac spent a year at Kleiner Perkins Caufield & Byers, the investors behind Google and Amazon.com, as an Entrepreneur-in-Residence. At CBS, the largest U.S. television network, Cyriac built their mobile division as EVP of CBS Mobile, across entertainment, sports and news. In 1999, Cyriac co-founded mobile marketing firm 12snap in five countries in Europe, with Coca-Cola, McDonald’s, L’Oreal, adidas and MTV as partners. Prior at McKinsey & Company, he worked with global media and software players in Europe and Silicon Valley.

Cyriac received the first Cannes Lion Awards for mobile in 2003/4. In 2007/8, Cyriac received the first Emmy Award nominations for mobile.  He is the co-author of the Harvard Business School Press Book Secrets of Software Success. Fortune named him a 40 Under 40 Mobilizer.

Cyriac has two little sons and a daughter and is married to American TV and online producer Angel Roeding.